24.5.07

Now with 5 x more "Slight Return"

xfm are dropping DJs entirely from 10am-4pm.

It seems a bit of an odd idea at first but on reading more it might actually make sense. When listenening to the radio outside of Xposure hours I've been listening to Virgin Xtreme (when not Radios 1 or 6) instead for a while and the fact that they have no DJ has never proven a problem. As far as slipping into the background goes, it actually helps, which may will be the reasoning behind the move (and most of music television?) Even though it would help if they sorted out the digital track display, it's already easy enough to look anything up online. The playlist remains by far the larger factor in why I choose as I do though. DJs as a prescence on music shows are sort of an inessential anyway - as many fond memories as I have of the Mark and Lard parts of their show on Radio 1 towards the end of their tenure, it was still the fact that they would play Belle And Sebastian or Elbow instead of Dido for another hour that was more important to making it the best show in the daytime schedule. That was down to them too, of course, but giving one person the duty of personally picking the music without having to do anything else actually sounds sort of good to me.

That isn't what xfm are doing, though, instead 'asking listeners to choose the non-stop tunes' (where non-stop means 'apart from for adverts'). I hope I'm not tempting fate by wondering how long til they call it Radio 2.0. But anyway, just how much freedom they're giving will be crucial. The ok request shows they run at the moment suggest that this will ideally be enough to prevent the drudgery of The Twang and The Fratellis and The View and The Enemy day in, day out, but not so much that they're replaced by "I Am The Resurrection" every half hour instead.

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