It's name sounds a bit like a DS game or something

Scissor Sisters' Ta Dah and The Killers' Sam's Town are big selling albums. The first sold 288,000 or so copies in its first week and the latter is heading for roughly the same.
And among a few other things they have in common, they both come in the same really weird cases. A bit of searching and internet help and I find out that these are Super Jewel Boxes!! They're not really new, because I have a My Computer album from 2002 with the same design (though slightly smaller hinge bits) but they definitely haven't got quite such a massive push before. I can't really see much advantage (yeah, you can have writing on the other two spines, but who ever looks at those anyway?? And I won't be able to replace broken bits with jewel cases from free CDs anymore. At least til those all change over too) but I guess it's the future.