People with iPods don't have them full of music from iTunes. Apparently these findings have 'profound implications for the future of the online music market' - well only if they were completely totally stupid before!
Surely someone is either going to get an iPod because they already like music (and so already have lots of CDs/other downloads waiting to go onto it and dwarf the number of iTunes songs they buy) or for the cool thing itself (in which case they aren't going to buy lots of music from iTunes or anywhere else). Unless it really was expected to create an army of Apple zombies that wouldn't accept music-related product from any other source?
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